Some Fresh Controversy

 On April 21st, 23rd, and 25th, Fresh Heir did a “Chalk & Run” in the down town areas of Simcoe. Messages chalked were about the tobacco industry and its products. With permission from the town council to do this event, the bright and youthful messages were able to stir up both good and bad media attention. 

 After the Chalk & Run Fresh Heir had a concert called “Face the Music” on May 7th. Teens were able to go to a local highschool and hear their talented peers perform for free.  As well, students got the message that the tobacco industry spends 6 billion dollars a year targeting youth, and by purchasing their deadly products, we have been giving them an encore. Fresh Heir gave a backstage look at how the tobacco industry really performs. The tobacco industry might have thought that they had a hit, but it was time to make them face the music. With both of these events we grabbed local media attention and got a lot of positive support from our town council.

 On June 27th Fresh Heir did a tobacco free sports event to educate players, spectators, and coaches at the Oneida baseball feild. There was a booth set up to attract people over to the display board, ball toss game, obsticle course, and tobacco trivia wheel.  Free givaways were provided for people who participated in the activities Fresh heir hosted, and packages for coaches were handed out, so that they could impliment tobacco free values to the players.  The event was focussed on living a tobacco free life and being healthy when participating in recreational activities.  This event was a great success and was recieved with a positive attitude by the media, as well as spectator

s.

 On June 13th, Fresh Heir did a series of flash mobs on the Port Dover beach front. With  21 teens clad in red periodically “froze in their tracks” to gain attention to their main message. Curious spectators were then directed to the beach front booth and display board. Here they were delivered messages about flavoured tobacco issues and teen use of products. People were then given the option to sign post cards that were created by the Flavour Gone Campaign, which ask Stephen Harper to ban flavoured tobacco products. At the end of the day Fresh Heir and their volunteers did one large “drop dead” on the corners of a busy Dover intersection. With this event there was a lot of positive feedback from spectators and it was deemed a success overall.

 

From May 25th to June 1st Fresh Heir hosted a creative visual campaign using spray painted plasic cups. The cups were placed in the holes of chain linked fences at the Caledonia Fair Grounds and Ball Park to spell out “Fight the Flavour”. This event focussed on the Flavour Gone Campaign, which represents the need for a flavoured tobacco ban across Ontario. After the week was over the cups were promptly removed and properly disposed of to prevent damage to the surrounding environment. The same event was done on a different chain linked fence at Golden Gardens Park in Norfolk this time from June 24th to June 30th. The same message was displayed for on lookers to read and consider. These events were well recieved and got media attention in both the Norfolk and Caledonia